The other day at work, we received a promo disc of Gregorian chant sung by Cistercian monks in Austria, innovatively titled: CHANT: Music for the Soul. The product description on Amazon helpfully offers: "Chant has proven to heal, calm and also give strength; its power is timeless and universal. Previous albums of chant have sold in the tens of millions."
And then my favorite: "Further fueling the huge general demand is Chant's use in the smash-hit computer game Halo - this is chant for a new computer-gaming generation."
CHANT FOR A NEW COMPUTER-GAMING GENERATION!!! I can't think of anything more amazing. That utterance will surely grab that segment of consumers!!