It's sort of funny that it took a transplanted Frenchman in America to help start a French craze for the oh so American burger in France. And it all wouldn't have happened without the popularity boom of upscaling the 'humble' burger and its variations on America's own dining scene. And then, doesn't it just go back to simple but good ingredients and a happy context? There's something about that aspect which jabs at the idea of a trend.
Whatever, I know I'm not making much sense. But what I really want to know, is what is the rectangular block accompanying the burger and the salad in the lead photo in the article??? Is this rectangular block tasty??? Now THAT's a story.